Godfrey Bloom, elected as a member of the European Parliament for the Yorkshire And The Humber region in 2004 on the back of a tiny turnout, yesterday attempted to bolster his support for the forthcoming European elections by calling his constituents racists and misogynists.
The bold electoral strategy, launched ahead of ballots next year, in fact began months ago with a rambling speech at a rally, video footage of which was handed to the Guardian newspaper on Monday. The video showed him using racist language in a clumsy attempt to make some sort of point about the overseas budget.
Seeking to defend himself from the accusation that someone using racist language in such a manner is, y'know, racist, Bloom dug himself further into that particularly foul-smelling pit and was furthermore shameless when some of his rather outmoded statements about the role of women in society were put to him in interviews across the media spectrum yesterday. Attempting to brush off his prehistoric opinions, he made the claim that the electorate - that's you - agree with him. "Up here in Hull and Yorkshire, where they tell it like it is, they don't feel it's racist at all", he said, presumably after asking us all with his ears closed.
This is UKIP. Once described by the Prime Minister as a party of fruitcakes, loons and closet racists - and being a Conservative, he knows of what he speaks. Well, the closet part of that went out of the window some time ago. Their quite naked attempts to attract voters is to say outrageous stuff and blow smoke up the arse of the electorate by claiming that it's both common sense and what you're all thinking anyway.
We at the Scrutiniser think it's a risky strategy to label the people you rely on to be re-elected to something as a bunch of racists who think a woman's priority is cleaning behind the fridge.
Vote in our poll - is being labelled a racist and misogynist going to get you to vote for someone?